McCafé Ambush
by D. Park
BU students find lecture was setup for new McDonald’s ad
This summer, some Boston University students thought they were attending a morning lecture by a renowned cultural anthropologist in an advertising class. But the 14 students unknowingly became stars in a new McDonald’s TV commercial for iced and hot coffees, which will begin airing nationwide Sept. 1.
“This is a new approach that we haven’t tried,’’ said Mark Carlson, senior creative director at McDonald’s. “Someone bringing you a fresh hot cup of coffee at 8 a.m. is the best environment to do this in.’’
The featured class was “Fundamentals of Creative Development,’’ taught by professor Judith Austin. The six-week summer course introduced students to creating concepts for commercials in various media and how those ads can affect consumer behavior. “I wanted to make this the most valuable experience . . . to immerse the students inside the process gives them a chance to do that,’’ said Austin. “They were literally inside the production.’’
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